Hey NAM Warriors,
Welcome to our first Blogpost Thursday! We are so excited to finally have an official platform upon which we can connect with you.
Over the past couple of months, as you all know, the NAM movement has grown exponentially. With a following of almost 200k people on Instagram alone, along with 65 global brand ambassadors, the NAM brand is moving in directions we did not know were possible when we first launched.
Therefore, we are so excited to announce another branch of our linear expansion into the retail world which aims to meet at the nexus of body positivity and fashion. This September, we are bringing you a fresh line of organic intimates and apparel, both of which have been designed for the women of our movement to love, explore and cherish their bodies without feeling the need to hide them away.
We want our first clothing line to reflect the sentiments of many a woman who identifies with the movement. Too many of whom, at some point in their lives have felt disparaged, vilified and lambasted simply for not fitting into society’s narrow ideas of what it means to be beautiful.
This line is not only about being comfortable in one’s skin, although that is the primary focus, it is about the celebration that accompanies finding comfort in one’s skin. It is about flipping through a magazine and not hating yourself because of the insecurities reflected onto you by magazine editors who, if photoshop is any measure of self love, probably hate themselves enough already! Essentially ladies, there’s enough hate to go around. Whether it be women hating themselves or women hating other women all for the simple reason that body love is such a radical and unconventional route to take.
Not anymore. We’re no longer interested in self-hate and we hope that you are neither. If so, this line is for you.
Thank you very much for being a part of our movement thus far ladies. We couldn’t have made it this far without your support.
Until next time, keep an eye out!
With all our body-positive self love,
Team NAM x